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Marketing · Content Marketing

Content that ranks, converts, and compounds.

Every GEO citation needs a source. Every AEO answer needs a page. Every SEO ranking needs content behind it. We build the content infrastructure that powers all three and converts the humans who arrive.

Why this matters

The shift, in four numbers.

01
3×
Leads generated by content marketing vs. outbound, at 62% lower cost
02
92%
Of GEO citations draw from long-form, structured content sources
03
6–12 mo
Typical compounding horizon where content outperforms all paid channels
04
+78%
Average LTV improvement for MyAibo content clients (repeat purchase correlation)
Our approach

Content built for humans and AI engines equally.

Content marketing has always been about creating material that earns attention, builds trust, and drives action. What has changed is who and what you need to earn that attention from.

Today, great content must perform on three surfaces simultaneously: it needs to rank in Google (SEO), be selected as the authoritative answer by AI engines (GEO + AEO), and convert the human who ultimately reads it. Most content fails at least one of these. Often all three.

Random Content Creation
MyAibo Content Infrastructure
✕Blog posts written without keyword strategy
✓Every piece mapped to a search demand cluster and business outcome
✕Content that ranks but doesn’t convert
✓Copy architecture optimised for both AI engines and human readers
✕AI engines ignore or misrepresent your content
✓Content structured for AI citation, summarisation, and extraction
✕No amplification after publish
✓Distribution across owned, earned, and AI surfaces from day one
✕Vanity metrics: page views
✓Business metrics: leads, revenue, and AI citations
Our process

From first audit to cited default.

PHASE 01Weeks 1–2 (typical)
Content Strategy & Audit

We audit your existing content library identifying what’s underperforming, what can be revived, and what gaps exist in your topic authority. We then build a content strategy that maps every planned piece to a business outcome: a keyword to win, a query to answer, an audience to convert.

DELIVERABLE
Content Strategy Document + Editorial Calendar
PHASE 02Weeks 2–4 (typical)
Topic Authority Architecture

We design the full content architecture for your category: pillar pages that establish broad authority, cluster articles that support specific queries, FAQ hubs for AEO capture, and comparison content for high-intent buyers. Every piece connects to every other piece.

DELIVERABLE
Content Architecture Map
PHASE 03Ongoing
Content Creation

Our senior writers produce content built to dual standards: rigorous enough for human readers, structured correctly for AI engines. Long-form guides, thought leadership, case studies, product pages, FAQs, video scripts, email sequences whatever format the strategy requires.

DELIVERABLE
Content Calendar Execution (ongoing)
PHASE 04Ongoing
Optimisation & Structuring

Every piece is optimised before publishing: schema markup added, internal links woven in, answer blocks formatted for featured snippet capture, and E-E-A-T signals embedded like author attribution, expert citations, source linking.

DELIVERABLE
Published, Optimised Content
PHASE 05Ongoing
Distribution & Seeding

We don’t publish and pray. Each piece is seeded across the platforms that matter: relevant Q&A forums, industry publications, social amplification, and newsletter distribution. Content that lives only on your site is underperforming its potential.

DELIVERABLE
Distribution Report per Piece
✦ Then: review, optimise, and double down. ✦
The Deliverables

What you walk away with.

01Long-Form Authority Content

In-depth guides, definitive category resources, and comprehensive tutorials such as the 2,000–5,000 word pieces that earn backlinks, establish topical authority, and get cited by AI engines as reference sources.

02Thought Leadership

Executive bylines, industry perspectives, and opinion pieces placed in authoritative publications building your brand’s human credibility alongside its technical authority.

03Case Studies & Proof Content

Structured case studies that showcase measurable outcomes, written to convert high-intent prospects who are evaluating whether you can deliver results like theirs.

04FAQ & AEO Content Hubs

Comprehensive question-and-answer content built specifically for featured snippet capture, PAA box ownership, and AI engine summarisation, structured for position zero from the first draft.

05Email & Nurture Sequences

Content that converts at every funnel stage —welcome sequences, educational drips, re-engagement campaigns written to move prospects closer to a decision without feeling like marketing.

06Video Scripts & Multimedia Briefs

Scripts and briefs for explainer videos, social shorts, webinars, and podcasts so that your content strategy extends to every format your audience uses.

Proven outcomes

Results that compound.

+220% average
Organic traffic from content (12 months)
+190%
GEO citation appearances from content pieces
+47% average open rate
Email engagement rate (content-led sequences)
+78%
LTV improvement (content-nurtured customers)
“MyAibo’s content isn’t just good writing, it actually ranks, gets cited by AI tools, and converts. We saw email engagement jump 47% when they rebuilt our nurture sequences. The content infrastructure they built is an asset we’ll be drawing from for years.”
FOFounder, Trudiance Beauty D2C Skincare & Makeup
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A writer produces pieces; this is infrastructure — every asset is mapped to a keyword, an AI-citation goal, and a distribution plan before it’s written, not after.

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